SEO Audit Service

SEO Audit

Bespoke website SEO audits, done right.

Get professional website audits that are clear to understand, with actionable recommendations to resolve.

I also provide a continuing SEO consultancy service to support and grow your online visibility and organic revenue.

My Approach

There are several use cases for SEO audits, and I approach each with the same core principles. These are:

  • Keyword mapping
  • Rank tracking
  • Content auditing
  • Technical SEO auditing
  • Backlink auditing

Examples of use cases for SEO audits are:

  • Troubleshooting ranking and/or traffic drops.
  • Troubleshooting a lack of organic growth.
  • Resolving website or domain migration issues.
  • Troubleshooting and resolving manual actions or penalties from Google.

What I offer

I can offer any form of SEO audit, but they generally cover either of these three approaches.

Technical Audit

Deep diving into blocking factors that could be causing ranking and traffic drops. E.g. Javascript SEO, robots.txt blocking, canonicals, and Hreflang.

Content Audit

Content audits to identify traffic or ranking drops. Content quality audits, plus keyword mapping layered with keyword research to identify cannibalisation issues.

Full Site Audit

Auditing everything from technical SEO, content, and back links. This is a full scale large audit aimed specifically for larger and more complex websites.

What you’ll get

When you take out a full site SEO audit with Andy Frobisher SEO, in your report you can expect to receive:

  • Organic performance. A general overview of keyword and ranking performance year on year.
  • A keywork mapping list. Each indexable URL mapped will include: target keyword, current rank, search intent, traffic insights.
  • A content audit. A quality check audit of the important pages and articles.
  • E-E-A-T audit checks – A series of checks and recommendations on improving your site and pages for E-E-A-T.
  • A list of pages that require attention. These will be identified from the mapping list, content & E-E-A-T audit.
  • Duplicate content issues. A list of URLs which are cannibalising each other with recommended actions.
  • SEO best practices review. We’ll provide insights into best practices and where areas can be improved.
  • Technical SEO health checks. A site crawl health check.
  • Navigation review. Review of the site navigation, including recommended improvements if applicable.
  • Internal linking review. A review of internal links and anchor text to key pages, as well as recommendations on new internal link placements.
  • Back link review. An analysis of your backlink profile, offering insights into where link building focuses should be.
  • Mobile friendly rendering checks. Checks that pages can be rendered correctly on mobile, a key element in search engines understanding your content.
  • Page speed & Core Web Vitals checks. A series of checks and recommendations on improving page speed.

Ready to kick start an SEO audit?

It’s just one form submission away. Just let me know your company name, budget alongside what services you’re interested in, and I’ll be in touch usually within 1 working day.


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Yes, SEO audits are absolutely worth it. The potential uplifts in your organic traffic and revenue can far outweigh the investment needed in the long term.

However, it’s vital to note that if you don’t do anything with the audit, you’ve just wated your money. An SEO audit does not include all of the work to implement the recommendations. Either you need to ensure you invest in time within your business to implement the recommendations, or hire the auditor to support you through this.

The length of time it takes to complete an SEO audit depends on the size and complexity of the website we’re auditing.

At Andy Frobisher SEO, we ensure you will receive your SEO audit within 30 days of any agreement commencing, and typically we work to these timeframes:

  • Small website audit: 7 to 14 day turnaround.
  • Medium website audit: 14 to 21 day turnaround.
  • Large & complex website audits: 21 to 28 day turnaround.


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