How to screw up your e-commerce site when re-platforming
This article is a write up of my BrightonSEO talk in September 2023, which you can also see on the YouTube video above. So, first things first, this is what the article will cover: Why do businesses re-platform? In my experience, businesses will need to re-platform for one or more of these reasons. There’s a…
Website Migrations for SEO: Why they’re more than just 301 re-directs
I’ve been involved in my fair share of website migrations over the years. Whether that’s been as an account executive, account manager, project manager, campaign manager, or SEO strategist. Even during my first months into my digital marketing career back in 2015, I was thrown straight into project management as it was a great way…
